+ The Beginning

I've been involved in web site design, development and promotion since 1996, when I designed, developed and promoted two sites for my parents that became successful e-commerce enterprises. Since those early days, I realized the tremendous potential the web has as an information and marketing medium. I also realized that many small businesses don't take advantage of the web because of the sometimes costly start-up expenses of developing an online presence.

+ Experience

I graduated to a higher level of development upon moving to New York City in the fall of 1999, where I began working with Tabletools.com. At the time only a vision, Tabletools.com has grown into a leading online housewares retailer. The time spent working on the Tabletools.com site provided me with not only more design and information architecture experience, but experience with true database-driven e-commerce. When Tabletools.com moved offices to California, I decided to stay in New York. With the wealth of experience gained I began my freelance career, while also continuing to work with Tabletools.com. As a freelancer, I have had the opportunity to work on projects of varying scope, each presenting a new challenge and opportunity to learn.

I am currently teaching a class at the Fashion Institute of Technology titled Putting Up a Business Ready Website. This class has enabled me to share my knowledge with a wide range of students, hopefully enriching their understanding of what is required to build a website. I try to give the class a complete picture of the many solutions available, so they can make an informed decision about launching their web presence.